Reign Body Fuel

Joey Carbery Reveal

The Proof Is In The Pudding

Everything they have produced has been excellent. They are extremely capable across the board, and have huge flexibility to provide a range of creative outputs.

Great blokes too which always helps

Harry Gibson
‍Regional Communications Manager at Monster Energy

the approach

New Partners

At the start of the year Velvet Pig were approached by Reign Body Fuel to help create content around their latest athlete partnership.

This would be the first time we’d worked together and the project definitely put the partnership through a baptism of fire, with Joey’s availability and the short turn around time presenting challenges out of the gate.

Fortunately the team were able to quickly align on the look and feel of the main video as well as identify a number of socials that we could fit in to the single shoot day.

With an emphasis on translating the work in the gym on to the pitch the socials and B-Roll would focus on match cuts and movement whilst the main video would be driven by a documentary style interview.

Reign water bottle


Arri Alexa Mini
Arri Amira


4 Weeks

Teas Consumed

Joey Carbery working out
Can of Reign Body Fuel
Joey Carbery working out
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