We may be preaching to the choir, but it's worth talking about the benefits of video content for your business.
Anyone paying attention over the last decade will have noticed how prevalent video content has become. Evolving beyond traditional television commercials to website based explainer or promotional films and more recently YouTube and social media platforms such as Instagram and yes, even TikTok.
When done right, video content can be a powerful tool to raise awareness, increase prestige and lead to more sales. And whilst costs can be high, 83% of respondents said that video gave them a good return on investment.(1)
The businesses/brands you're competing with are also likely using video already with 86% of businesses using some form of video content in their marketing strategy(2) and 96% of people having watched an explainer video to learn more about a product or service and 84% of people saying that they've been convinced to buy a product or service by watching a brands video.(3)
With more and more of the worlds time being spent consuming video content online and with people twice as likely to share a video with their friends and family than any other type of content(4), video becomes not only the obvious choice, but an essential part of any brands future marketing strategy.
In our opinion the strength in video is in its ability to create a moment of awe. Whether that be a striking visual in a high budget brand film, a moment of clarity gained from a well executed explainer film or perhaps a witty narrative that elicits an emotional and psychological response from the viewer.In striving to create these moments in our content we aim to help you touch your audience in a way that makes them remember you over your competition, that pique their interest in your brand and offering and if done well, in an authentic manner such as our brand documentary, they can help build a relationship and brand loyalty.
1 Wyzowl Video Marketing Statistics 2021 - https://www.wyzowl.com/video-marketing-statistics/
2 What Video Marketers Should Know in 2021 - https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
3 Wyzowl Video Marketing Statistics 2021- The Audience View - https://www.wyzowl.com/video-marketing-statistics/
4 Wyzowl Video Marketing Statistics 2021- The Audience View - https://www.wyzowl.com/video-marketing-statistics/