Road Safety Campaign

Rapport Group / Sussex Safer Roads Partnership

With Rapport unable to create roadshows to take into schools during the Covid pandemic they reached out to Velvet Pig to help create a series of videos that would accompany teaching materials for two separate campaigns. The first, aimed at 11 & 12 year olds would focus on pedestrian safety whilst the the second would target 15 & 16 year olds and focus on passenger safety.

The campaign would feature a total of four lesson for each age group and each video would need at least one short video to accompany it and to introduce the key ideas and facts. After reaching out to Euro NCAP and Thatcham Research we were granted permission to use their footage as well as stock and material shot by Velvet Pig, this combined with simple Motion Graphics allowed the video to focus on the message whilst still being visually interesting and impactful enough to keep the attention of teenagers.