Over the course of a season Tottenham Hotspur would aim to take advantage of a great run of form to produce content for their social feeds (primarily Facebook and Instagram, as well as YouTube). Developing a template to work from helped speed up the process allowing for weekly videos highlighting the key battlers, stats and current form going into the next premier league fixture. As well as rolling out versions for the various channels further content was created on an ad hoc basis such as cup campaign stat videos and player of the month videos.