Velvet Pig has worked with several brands and businesses to create video content, but as is the case with anyone who works in the industry, we all want to make more creative, exciting videos. If they're being entirely honest, nobody gets into the industry to cut talking heads all day.

To help convince the brands with the bigger budgets that Velvet Pig can deliver, we put our money where our mouth is and shot a showpiece video in the style of a brand video for a sports brand. Calling on favours, discounts and goodwill built up over years of work in the industry and in the case of Alan even longer playing rugby, the video was brought to reality as an example of the type of content we hope to make more of in the coming year.

The first step was to write and board the video, taking inspiration from the legendary commercials created by Guinness, a brand synonymous with rugby. Whilst Alan's very crude initial sketches leave much to be desired, they laid the groundwork for the structure of the video, and when shown next to frames from the video, even these stickman sketches emphasise the importance of the development stage of any project.


Storyboards, even roughly drawn by the director, allow you to add structure to the video before the camera even starts rolling... that said, the better the artist, the more valuable the boards become for other departments.

With a clear vision of what the project was to be and how the video should look and feel, it was over to pre-production and production to source a location, a large enough patch of grass or astroturf to shoot on, kit, crew and of course players. It was here that many favours were called in, and Racal Decca RFC stepped up to provide all the bodies we'd need to fill the space. The promise of beer and pizza is highly appealing to rugby players... who'd have thought?

Shooting on the RED Gemini 5k at 120fps provided plenty of flexibility (and a few headaches) in post-production; At the same time, Even roughly drawn by the director, storyboards the edit came together quickly and was refined over a few rounds of internal and external feedback, the video would come alive with the addition of the sound design. As the timeline below shows, there were a LOT of sound effects added to really hammer home impacts and build the atmosphere of playing a physical game of rugby.

Finally, the locked edit would go into the grade; the first pass was a much cleaner look with colour popping through the shots but lacking the dirty, muddier feel the team felt the video needed; through a few rounds of the feedback, the look and final adjustments and tweaks were carried out, and the video was ready to be assembled, rendered and shared with the world.