Whilst working with Element 26 we would work on a number of music videos for Rose Gray. Directed by Graham Bryan (Gray) the video for Ring The Alarm was shot at night and would be the first time Alan and Gray worked closely together on a project, leading to the two work closely together on 3 music videos, as well as a number of commercial productions.

Ring the Alarm would also see the start of Gray and Luca Ciuti's working relationship.