IBM iX is one of the largest digital and design consultancies in the world, with nearly 60 studios and a global network of strategists, designers, developers and data architects, with deep industry and ISV expertise.

IBM iX approached Velvet Pig with a script that was in flux and a tight deadline. Working closely together over the following weeks the script would be finalised, voice over recorded, boards approvaed and animation produced in record time. Obivously with a tight deadline the script and art style had to be adapted, with a clean, minimal and timeless art style chosen over a more time consuming approach. This allowed for the work to focus on a smooth clean look that complimented the pitch in contained in the script rather than steal the show.