IBM iX is one of the largest digital and design consultancies globally, with nearly 60 studios and a global network of strategists, designers, developers, and data architects, with deep industry and ISV expertise.

IBM iX approached Velvet Pig with a script that was in flux and a tight deadline. Working closely together over the following weeks, the script would be finalised, voice-over recorded, boards approved, and animation produced in record time. Obviously, with a tight deadline, the script and art style had to be adapted, with a clean, minimal, and timeless art style chosen over a more time-consuming approach. This allowed for the work to focus on a smooth, clean look that complimented the pitch contained in the script rather than stealing the show.