The Bin It! roadshow is a 45 minute session for students aged between 11 and 13 years old, aiming to confront the effect of littering on society and the environment in an engaging and entertaining way. In early 2021 with the Covid-19 pandemic keeping the majority of the UK in lockdown (including schools) Bin It! had to find an alternative way to get their anti littering campaign out to the 200+ schools they'd usually visit.
Working with Gabi at Rapport and Director Sundeep (Sunny) Saiini to adapt the script and find two great actors the next challenge was to secure the right location and boy oh boy did we nail it.
Over the course of two days the crew took full advantage of our beautiful location to get some great looking footage, adding a real sense of production value to the final product, these are not the bad VHS tapes you'd have to watch when your teacher was nursing a hangover. Actors Gina Burke and Chris Montague arrived well drilled from rehersals with Sunny and delivered great character performances, perfect for the audience.
Moving in to post animations were added too, bright, colourful and aimed at keeping the attention of the 11-13 year olds watching whilst delivering key concepts and facts important to the campaigns message.
All said and done the project went out at the end of April and feedback so far has been fantastic. We're super pleased to work with Rapport again and to again produce something both parties could be proud of.
And everyone involved is probably a mini encyclopedia when it comes to the cost of litter and the Broken Window Theory.