Everyone should have a strategy for their marketing campaign, no excuses.
Whilst nothing is guaranteed in video marketing the numbers speak for themselves, 94% of businesses saw an increased understanding of their product through video, 81% saw increased sales and 88% of people would like to see more videos from brands in 2022. But making the video is only a part of the story, getting the video seen by the right people, understanding what you need those people to hear/ understand from the video and how you want them to act after are all key aspects in your planning around the video and even in creating the video.
It's also important to understand what you want the video to achieve, what success looks like and how you'll measure this success. It's our job to not only help shape the video and/or campaign to succeed but also to set realistic expectations and timelines. Keeping track of these points also plays a key role in plan the future of your marketing and your business, allowing you to see what is resonating with your audience, which channels are most effective and where your pipeline may be failing.
Even simply creating two or three SMART goals is a great (And easy) place to start. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound and provides a simple, sensible basis to move forward with the development of the video and campaign and then clear yard sticks with which to measure your success by.